There are only a few things more frustrating than endless discussions about ideas. It's exasperating when two sides start to fight on a loop for the option they like, without any possible agreement. As process-obsessed people, we found an exercise that helps to avoid that problem.

Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.

Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.